CPR (DXP)-01

CPR (Gurugram), Gurugram · Unipole · 26 × 13 ft

Photo

At a glance.

Size26 × 13 ft

FormatUnipole

LightingFront-lit

Read by traffic headingFTCF NH8/48, SPR, GCR Extn. towards Elan Miracle DXP-Delhi

RateOn request

A 26 × 13 ft face is longer than a car, and more than two times the height of the person reading it.

The board, a person and a car drawn to the same scale.

Sign makers’ rule of thumb: every inch of letter height reads best from about 10 ft. Worked out for a headline a quarter of the face’s height.

Your headline reads from about 120 m away. At 40 km/h that’s about 11 seconds with your message, and about 7 at 60 km/h.

It takes about 3,000 phones laid side by side to cover a 26 × 13 ft face. On a phone, your ad is one small box among many. Here, it’s the whole face.

Phone taken as 7 × 15 cm. Drawn to scale.