Highway Business Park

NH24, Ghaziabad · Billboard · 60 × 30 ft

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Photo

At a glance.

Size60 × 30 ft

FormatBillboard

LightingFront-lit

Read by traffic headingFTCM Ghaziabad, Noida, Wave City towards Delhi

RateOn request

Spec sheetDownload PDF ›

Bigger than it looks on a screen.

A 60 × 30 ft face is longer than four cars parked nose to tail, and more than five times the height of the person reading it.

The board, a person and a car drawn to the same scale, with the board at its real height on its structure.

Seen over the traffic.

The board starts 25 ft above the road, more than twice the height of a city bus, so drivers see it over the vehicles in front of them.

Heights drawn to scale (driver’s eye 4 ft, truck 12 ft, city bus 10.5 ft). Distances along the road shortened.

Sign makers’ rule of thumb: every inch of letter height reads best from about 10 ft. Worked out for a headline a quarter of the face’s height.

Read from far down the road.

Your headline reads from about 270 m away. At 40 km/h that’s about 24 seconds with your message, and about 16 at 60 km/h.

As big as 16,000 phones.

It takes about 16,000 phones laid side by side to cover a 60 × 30 ft face. On a phone, your ad is one small box among many. Here, it’s the whole face.

Phone taken as 7 × 15 cm. Drawn to scale.